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Esso Tiger Poster

In Posters and Prints > Advertising Posters > Show & Tell and Signs > Gas, Oil, and Service Signs > Show & Tell.
Advertising Posters95 of 246Meditation calendar art, but by who?1951 Coca Cola
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    Posted 9 years ago

    jennfox78
    (6 items)

    This poster is 44 x 28 and I'm trying to figure out if its a reproduction. I don't believe it is but I can't find any thing resembling it. Let me tell you why I don't believe it's a reproduction.. The paper is definitely old (it's torn pretty badly), not only that but it's a thick poster and its almost as if I can feel the paint on it. I'm looking for any help or opinions thank you in advance for your help.

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    Comments

    1. jennfox78 jennfox78, 9 years ago
      Also I know that it is at least 25 years old because we acquired a total of 200+ posters from an estate and the most recent one was 1991
    2. Dizzydave Dizzydave, 9 years ago
      Circa 1967. Styled by Disney artists. During a corporate branding identity crisis the Humble Oil Co. in 1964 introduced the popular "Put a Tiger in Your Tank" advertising and tiger mascot for its premium gasolines. Developed through McCann-Erickson ad agency, a British artist John Berry created the original images of the Esso tiger. Esso later restyled the tiger artwork using the talents of Disney cartoonists. Humble's Esso and Enco gasoline stations displayed this striking poster. This poster was silkscreened in brilliant Dayglo fluorescent colors.
    3. jennfox78 jennfox78, 9 years ago
      So this is most likely an original
    4. Dizzydave Dizzydave, 9 years ago
      Looking at paper, I would say it is. These would have been for gas station use only.
    5. jennfox78 jennfox78, 9 years ago
      Thank you my dad will be so excited. He loves this stuff
    6. Dizzydave Dizzydave, 9 years ago
      Condition being what it is, not much value. You could look into restoration, they can lay it on a canvas backing and touch up the torn areas. Then it would be worth what You will end up having in it.
    7. jennfox78 jennfox78, 9 years ago
      Thank you

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