Share your favorites on Show & Tell

Helzberg "I Am Loved" Pinback

In Medals Pins and Badges > Pinbacks > Show & Tell.
Aimathena's loves1522 of 4182Unknown juice tumblers with Pitcher.   Fostoria? Little Round Chinese Celadon Wine Vessel /Nu Er Hong "Red Daughter" Rice Wine /Modern Giftware
11
Love it
0
Like it

PadmeLupinPadmeLupin loves this.
antiques-in-njantiques-in-nj loves this.
pops52pops52 loves this.
ManikinManikin loves this.
AimathenaAimathena loves this.
SEAN68SEAN68 loves this.
DrFluffyDrFluffy loves this.
crazycharactercrazycharacter loves this.
geo26egeo26e loves this.
mikelv85mikelv85 loves this.
mackay1stmackay1st loves this.
See 9 more
Add to collection

    Please create an account, or Log in here

    If you don't have an account, create one here.


    Create a Show & TellReport as inappropriate


    Posted 11 years ago

    aghcollect
    (2304 items)

    This is a pinback button with the "I Am Loved"® saying from the Helzberg Foundation (Helzberg Diamonds) - it is 1" in diameter / history as follows:
    ** I Am Loved® was conceived in 1967 by Barnett Helzberg Jr., the third generation president of Kansas City-based Helzberg Diamonds. The I Am Loved® campaign was announced in a newspaper ad in The Kansas City Star in November 1967. Helzberg initially ordered 50,000 buttons, but the supply was exhausted almost immediately. The company placed emergency rush orders to meet the button requests. Within weeks, I Am Loved® became a national movement - it seemed everybody, everywhere, wanted buttons. Helzberg obliged all requests for buttons at no charge, whether the request came from a community where Helzberg had a store or not - and many did not. I Am Loved® buttons quickly made their way to loved ones in Vietnam, and at Christmas Helzberg offered to send a postcard with a button to any serviceman free of charge. The buttons were immediately popular with religious groups and schools, and it wasn't long before I Am Loved® spread around the world. Helzberg began producing buttons in French, Spanish, Russian, Polish, Japanese, Italian, German, Hebrew, Chinese and Portuguese. These buttons are still given away free at any Helzberg Diamond location.

    logo
    Pinbacks
    See all
    Vintage 1960s Vietnam War 1 - 2 - 3 - 4 W.D.W.Y.F.W Pin Pinback, Historic USA!
    Vintage 1960s Vietnam War 1 - 2 - 3...
    $9
    Vintage SEARS KMART Halloween Pin Back Buttons 2.25
    Vintage SEARS KMART Halloween Pin B...
    $7
    (2) vintage SEALED 1998 Cartoon Network Scooby Doo PINBACK/PIN LOGO
    (2) vintage SEALED 1998 Cartoon Net...
    $10
    Vintage 2024 Joe Biden & Kamala Harris VP 2-1/4
    Vintage 2024 Joe Biden & Kamala Har...
    $4
    logo
    Vintage 1960s Vietnam War 1 - 2 - 3 - 4 W.D.W.Y.F.W Pin Pinback, Historic USA!
    Vintage 1960s Vietnam War 1 - 2 - 3...
    $9
    See all

    Want to post a comment?

    Create an account or login in order to post a comment.