Posted 11 years ago
Buick55
(45 items)
I found this Coca Cola restaurant sign at an estate sale today. The estate was from a family that owned a popular 1950's-60's drive inn, in our area.
I believe this is probably from the mid to later 60's because of it's style. It has been stored away for over 40 years. It made of lightweight plastic but the removable photo image is marked as a Litho USA.
It measures about 26" x 16" and the condition is quite good, just needed a little cleaning.
I've searched some and have not been able to find anything quite like it, so if you know anything about this style of Coca Cola sign, I'd really appreciate any info.
This is called a channel card, used in resturants to advertise different foods. Sometimes you will find these with prices written on them, there is many of them out there. I had over 10 different ones at one point including this cheeseburger sign. Your correct they are from the 1960's, theres others that were made earlier and later, its cool that you were able to find one with frame. Couple different style frames out there, I have not seen this one before. Check this link, if your interested in seeing what some of the other 1960's channel cards looked like. http://www.collectorsweekly.com/stories/57233-opened-set-of-10-coca-cola-channel-cards
@ coke.trevor.cola, Thanks so much for the info!
At this sale there was one more just like this one, but had the "Grilled Cheese and Coke" channel card in an identical frame. I think I really missed out on not buying both of them as a matching pair. By the way they were selling for $20 each....pretty sure that's a great deal!
20$ each very good deal! The frames are harder to find than the actual channel cards. Some shops just switched the channels cards around, only used one frame. I would have payed 20$ for just the frame lol.