Vintage Caesar's Palace ~ Las Vegas, Nevada

This is a book of matches from Las Vegas, Nevada's first star rated casino & resort. Caesars Palace. No lie, my most favorite all & all of Las Vegas' resorts. Anyhow, a little FYI below for those unfamiliar of this luxurious resort.

In 1962, Jay Sarno, a cabana motel owner, used US$35 million that had been lent to him by the Teamsters Central States Pension Fund (Jimmy Hoffa) to begin plans for a hotel on land owned by Kirk Kerkorian. Jay Sarno would later act as designer of the hotel he planned to construct. Construction of the 14-story Caesars Palace hotel began in 1962. That first tower had 680 rooms on the 34-acre (14 ha) site. Sarno struggled to decide on a name for the hotel. He finally decided to call it Caesars Palace because he thought that the name Caesar would evoke thoughts of royalty because of Roman general Julius Caesar. Sarno contracted many companies to build the hotel, from the Roman landscapes it presents, to the water fountains that have been stages of various events, and the hotel's swimming pools. The hotel was inaugurated on August 5, 1966. In 1969, a Federal Organized Crime Task Force accused the casino's financial manager, Jerome Zarowitz, of having ties with organized-crime figures in New York and New England. Although Zarowitz was never tried, the task force pressured Jay Sarno and his other investors to sell the casino. In 1969, the Lum's restaurant chain, led by Stuart and Clifford S. Perlman, bought the hotel for $60 million. The company soon shed its restaurant operations and changed its name to Caesars World. On July 15 of that year, executives lay ground on an expansion area of the hotel, and they buried a time capsule in the area, but the time capsule was stolen days later. In 1973, the Del Webb corporation was contracted to build a 16-story building adjacent to the Palace. The project was finished in 1975.