1953 Eaton - 1/4 CENTURY CLUB wristwatch

The T. Eaton Co. Limited was once Canada's largest department store retailer. It was founded in 1869 in Toronto by Timothy Eaton. Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying offices across the globe, and a catalogue that was found in the homes of most Canadians. A changing economic and retail environment in the late 20th century, and mismanagement culminated in the chain's bankruptcy in 1999.

'1/4 CENTURY CLUB' watches were custom made by Rolex exclusively for Eaton's as an award to employees who had worked for the company for 25 years. They were made in 14kt gold and beautifully engraved on the case back with the employee's name and the years of service, in this case, a Fred W McMackon who had worked there during 1928 - 1953.

The custom made dial instead of the normal numerals or hour markers has the letters '1/4 CENTURY CLUB' inscribed and in place of the name Rolex was 'Eaton'.

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