1933 - Heinz 57 Varieties 2-page Advertisement

This is a 1933 Heinz 57 Varieties 2-page color advertisement showing a pantry full of the different products available. - Founder Henry J. Heinz began packing foodstuffs on a small scale at Sharpsburg, Pennsylvania, in 1869. There he founded Heinz Noble & Company with a friend, L. Clarence Noble, and began marketing horseradish. The company went bankrupt in 1875, but the following year Heinz founded another company, F & J Heinz, with his brother John Heinz and a cousin Frederick Heinz. One of this company's first products was tomato ketchup. The company continued to grow, and in 1888 Heinz bought out his other two partners and reorganized the company as the H. J. Heinz Company. Its slogan, "57 varieties', was introduced by Heinz in 1896. Inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"), Heinz picked the number more or less at random because he liked the sound of it, selecting 7 specifically because, as he put it, of the "psychological influence of that figure and of its enduring significance to people of all ages". H. J. Heinz was incorporated in 1905, and Heinz served as its first president, remaining in the position for the rest of his life. The H. J. Heinz Company currently manufactures thousands of food products in plants on six continents, and markets these products in more than 200 countries and territories. Last year in 2013, Heinz agreed to be purchased by Berkshire Hathaway for $23 Billion.