Vintage Soilax Box Early 1950s

And it is almost half full!
As can be seen it is a household cleaner still sold until recently.
What gives away the date on this is offer on the back for personalized envelopes. The offer expires January 1st 1955. Not looking good for me getting the offer. But I think it puts the date on this at 1954 or perhaps 1953.
The box has a nice color with good graphics and is a nice vintage piece at a low cost.