Posted 9 years ago
aghcollect
(2304 items)
- "LODGE Spark Pugs at Indianapolis" - Printed in U.S.A., April 1957
- Single page double-side flyer advertisement / size 8 1/2" by 11"
- Advertiser: Lodge Spark Plug Company, Los Angeles, Calif.
** The Lodge brothers (Alec & Brodie) were the sons of Sir Oliver Lodge, the famous scientist. In 1903, they took out a patent for an improved system of high-tension ignition and founded the Lodge Brothers Company. Following a merger with the Mascot Company in 1913 it was renamed Lodge Sparking Plug Company, Ltd. and based in Rugby, Warwickshire. The company name was shortened in 1919 to Lodge Plugs, Ltd. - Between 1939 and 1945, Lodge doubled their output. Soon after war began plugs were produced for almost every kind of internal combustion engine - fitted in motor torpedo boats, landing craft, air-sea rescue launches, all varieties of military vehicle (including tanks), and stationary power equipment. The biggest Lodge effort was to the R.A.F. (Rolls-Royce "Merlin" engines installed in the Hurricane and Spitfires) and the American Army Air Force (Liberators and Flying Fortresses), which between them absorbed seventy-five per cent of total production. - In 1949, the company went public and their sparking plugs are still sold to this day under the Lodge brand name with applications available for all types of internal combustion engines.
