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1919 Kellogg's Cereal ad

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    Posted 9 years ago

    SpiritBear
    (813 items)

    An interesting thing on Kellogg's Corn Flakes is that they were originally fed as a staple to those stuck in the Battle Creek (Michigan) Asylum for the Insane around the turn of the last century, before going to market as a delicious cereal for people of all ages.

    Most of us recognise Toasted Corn Flakes, or if you're younger like I, Frosted Flakes, from Kellogg's.
    So here is a nice post-WW1 ad from the company for their early, successful product.
    The theme is a healthy young lad playing baseball. "He keeps his 'eye on the ball'," it says for some reason. "He likes the taste, the realness of these flakes." (Yeah, shoot the marketer.)

    The frame it's in I found in a pile of paintings tossed into a lot to rot. I salvaged one, which is badly peeling. They were all African-themed. The frame I removed, which had begun to rot, and I scrubbed it down, bleached it, polished it a little, sealed it, and dried it before framing the ad in it. It's a bit wide, but its length works.

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    Comments

    1. SpiritBear, 9 years ago
      I'm glad to hear it brought back positive memories. :)
    2. blunderbuss2 blunderbuss2, 9 years ago
      I like that ! "Stuck in battle Creek ". Was there actually a battle there ? Guess so.
    3. SpiritBear, 9 years ago
      Stuck is from my experiences of being in a hospital. Can't leave it!

      "Battle Creek was named for a skirmish between a federal government land survey party led by Colonel John Mullett and two Native Americans, likely Potawatomi people, who were historically prominent in this area since before European encounter.

      "According to various European-American accounts, while Mullett and his group were surveying an area several miles from the present city in the winter of 1823-1824, their camp was raided by Native Americans. Two members of the survey party who had remained at the camp were attacked by two Indians. The Indians were reported as trying to steal provisions from the survey team. They were likely hungry because annuities and supplies were late or insufficient; the Potawatomi had ceded their land to the United States by an 1820 treaty and been restricted to a reservation. The Army was notorious for failing to deliver supplies and annuities on a timely basis.

      "During the fight, the surveyors shot and severely wounded one Indian, subduing the other. Fearing more hostilities, the survey party promptly packed up and left the area. They did not return until June 1824, after Governor Lewis Cass had settled the issues with the Indians. European-American settlers later called the nearby stream Battle Creek River.

      "Native Americans had called the river Waupakisco, to which some attribute a folk etymology. By this account, the name Waupakisco or Waupokisco was a reference to an earlier battle fought between Native American tribes before the arrival of white settlers. However, Virgil J. Vogel establishes that this native term had "nothing to do with blood or battle"."

      Source:
      https://en.wikipedia.org/wiki/Battle_Creek,_Michigan
    4. blunderbuss2 blunderbuss2, 9 years ago
      Sure not much of a battle! Reminds me of, "one mans trash is another man's treasure". Somebody grabbed that piece of trash & ran with it ! (To the press!). Best for me to not mention my live in the Caribbean Basin !!
      What the whites did to the Indians is truly a shame placed on the pages of "U.S" history.
    5. SpiritBear, 9 years ago
      I'm also a small amount Black Foot. For the most part, my ancestors realised that the white Americans were a threat that they need to deal with (by taking what they could get) in non-violent ways or their families would surely perish.
    6. blunderbuss2 blunderbuss2, 9 years ago
      They took what they could get & still were given small pox infested blankets in return for their trust. Dirty shit that !! I was raised mostly by a Creek woman & she shared stories.
      Hey, SB ! It's 12:30 PM here !! I'm going to check for holes in my eyelids !! OK?
    7. SpiritBear, 9 years ago
      It was a common practice, when the whites accepted germ theory.

      Don't be like we Americans, addicted to the internet, now. :P

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