VEG for The Hair

I'm a moderator on a chat-site. One of the people on there I have "muted" several times and have even kicked out (after repeated warnings) for "trolling" (not the fishing type) and mimicking my name/impersonating me.

Anyway, said member I often talk to is a Texan whose family is known for premature balding. So I told him I'd find him a hair-product bottle to help keep his hair (I was being sarcastic on the last part, but he loved it.)

He didn't believe that I'd actually look for one. So a week later, here's what I got and showed him-- much to his disbelief:

VEG. For water-waving and invigorating lifeless hair. Patent applied for by C. Nestle Co., inventors of permanent waving (of the hair) in 1905-- a 2-hour process-- and still around in the 1920s.

I couldn't find anything on VEG, their vegetable compound. It's a tooled bottle (top finished off by hand,) so it's probably before 1920 (and after 1905 as it talks about C. Nestle Co.'s permanent waving invention.)

I decided to open it. It looked to delicious too pass up opening (just kidding on the last part.)
It smelled nothing like what I expected.
In fact.... it smelled pleasant, of a light perfumed scent.
I then promptly resealed it and sealed it further with rubber cement.
I guess it was scented to be more appealing to put in one's hair.

Later I shook it up. It's now the colour of mushy banana.