Advertising Book Bank"HAHNE & CO, NEWARK,NJ" Circa 1907

Good Morning CW Members--- 11:00 AM)2016-7-20
Here is another shape of advertising steel bank, promoted by" Hahne & Co, Newark, New-Jersey", General Store, also made by W.F.Burns, Chicago, this maker has not make so much business with general store, I just have a few of them, the book shape also is quite rare to find, leather applied with lettering on it, in the front we can read" How to save $100, Hahne & Com Newark, N.J, Deposit Purchase Dept." on the back " Deposits accounts opened for ONE DOLLAR or upward, from four to six per cent interest paid on Deposits safes loaned to all Depositors."
Engraving on the side" W.F.Burns Co Chicago, Pat Mar 19th 1907"

This little book bank stand 3.75 inch tall, 2.30 inch wide, 0.50 inch thick.

Want to read more go to http://www.thedepartmentstoremuseum.org/2010/09/hahne-co-newark-new-jersey.html

Thanks for Viewing.
Alan

--------------------------------------Hahne & Co-------------------------------------

The firm was founded by Julius Hahne in 1858 as a specialty store which by the early 20th century had grown into a full-line department store. The store's motto was "The Store With The Friendly Spirit", and it became known as the "carriage trade" store in Newark, NJ.

In 1911, a modern flagship store designed by architect Goldwin Starrett was opened at 609 Broad Street in downtown Newark.[1][2] Occupying a 23-acre (93,000 m2) site, this single building contained 441,000 square feet (41,000 m2) of selling space spread over five floors (basement through 4th floor), with an atrium in the center of the building which ran from the street floor to the 4th floor. An extensive Budget Store operated in the basement level until it was folded in the mid 1970s. The store also contained two popular dining rooms, the more formal "Pine Room" located on the street floor, and the counter-style "Maple Room" (located in the basement), which was very popular with downtown office workers. The "Maple Room" closed in the early 1980s when the basement level was closed as a selling floor, while the "Pine Room" remained open until the entire store was closed in 1987.

In 1916, Hahne's became one of the founding members of the Associated Dry Goods Corporation (ADG).

In 1929, Hahne's was the first of Newark's department stores to open a branch on Church Street in Montclair, NJ.

---------------------------------Suburban growth-----------------------------------

Starting in the 1950s, the company began to focus slowly on suburban growth. The Montclair store was replaced with a larger full-line branch, designed by Fellheimer & Wagner, with Roland Wank, and the original location became Hahne's Budget Store. In 1963, a location in Westfield was added. The firm did not enter the growing mall market in New Jersey until the 1970s, and this cost the chain valuable time in keeping up with its competitors.

Hahne's remained too focused on its Newark Store in the 1960s. The Montclair store was built too small to be a true department store, and management was so pressed for selling space in Montclair that it had to take Christmas decorations for the Montclair Store to the Newark Store to store them there. Although the Westfield store was attractive, Hahne's lacked the customer base to compete with the nearby Lord and Taylor in Millburn, Saks Fifth Avenue in Springfield, and Bonwit Teller, B. Altman & Co and Bloomingdale's in Short Hills.

Newark declined badly in the 1960s and 70's and the store, with most of its sales volume coming from the one Newark store, went down with it. The Newark store lacked parking, and was in a location that suburban shoppers felt was unsafe. Alan Kane had some good ideas but they were too little and too late to save the chain. The stores below that Alan started are still Lord and Taylor stores or are being operated by the chains that bought them, but the three that he inherited are all gone except for Westfield.

During the course of the 1970s and 1980s, the chain attempted to reach out to a broader shopper demographic with mixed results. In 1978, parent ADG appointed Alan Kane, a graduate of Wharton School of Business, as CEO of Hahne & Company. Kane oversaw the planning and opening of two new locations (Woodbridge Center and Rockaway Townsquare), and he steered the company toward a more focused, upper-market clientele. The Livingston Mall location was branded the companies "flagship" during this time.

Courtesy of : https://en.m.wikipedia.org/wiki/Hahne_and_Company