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S.A.L. / Swarovski Costume Jewelry Question

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Costume Jewelry4511 of 9178More Grandmother's JewelryMarbled Sea Foam Lucite Stretch Bracelet Thrift Shop Find 4,00 Euro ($4.30)
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    Posted 8 years ago

    Pencil-nec…
    (104 items)

    What I know about costume jewelry is minimal. I've been trying to research this little fella, who is marked with "S.A.L." on the back. I am finding those initials in combination with Swarovski crystals a lot, but no indication what they actually stand for. Does anyone here know? Is Swarovski always SAL? Is SAL always Swarovski? Does it matter? Please help me get my wife off my back on this.... she's obsessing over it.

    Mystery Solved
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    Comments

    1. Efesgirl Efesgirl, 8 years ago
      Not Swarovski:

      https://www.swarovski.com/Web_US/en/faq

      AUTHENTICITY AND LOGOS

      Since 1989, all genuine Swarovski products feature the Swarovski Swan logo. Pieces produced prior to this date have a different logo and in some cases, it may only be faintly visible or almost impossible to detect.
      You will find the following logos on almost all Swarovski crystal and jewelry products:
      Square Silver Crystal SC logo (1976 - 1988)
      sCs/SCS logo (Swarovski Crystal Society 1987 - present)
      Swan logo (1989 - present)
    2. Efesgirl Efesgirl, 8 years ago
      However, this is on Ruby Lane:

      https://www.rubylane.com/item/669694-2191/Sparkling-Vintage-Swarovski-x22S-L-x22

      "Short for Swarovski America, Ltd., S.A.L. was the first name under which the famed Austrian crystal company began manufacturing their own jewelry.

      The "S.A.L" mark was used from 1977 to 1988, but proved to be unrecognizable to consumers; it was replaced with the trademark swan hallmark that continues to represent Swarovski jewelry today."

      So....it IS Swarovski!!
    3. Pencil-necked-geek Pencil-necked-geek, 8 years ago
      Oh goody! Now I'm a millionaire!

      Seriously - thanks for the solution. Much appreciated.

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