Vintage "Coro" Brooch, 20 century

Hello Followers, Visitors, Members and Friends from Collectors Weekly, 10-05-2017, 11:30 PM

I found this vintage “CORO” brooch at my local thrift shop few day’s ago, on the peg board for $3.99, a steal for sure, mark on the back, not sure about the period of production, very attractive design, roses and leafs.

This brooch stand 1.50 inch by 2 inch.

Many Thanks to Everyone for Viewing.
Alan

-----------------CORO JEWELLERY------------------

Coro, Inc., one of the largest and most prolific costume jewelry manufacturing and wholesale companies in the United States and the world, would have been 100 years old in 2001, had it only lasted that long.

-------------------The Beginnings:-------------------

Coro was begun in 1901 by Emanuel
Cohn and Carl Rosenberger who opened a small accessories store on Broadway in New York City. Not until 1943, did the company nameCoro, a contraction of the first two letters of each partner's last name, change to Coro, Inc.

But Cohn and Rosenberger were not designers of jewelry. They may have had their own ideas of what they envisioned and how they wanted to sell their jewelry but they did not individually or together design any of it; they found professional jewelry designers for this work. Cohn & Rosenberger was first a sales organization, later to acquire its own manufacturing facilities.

-------------------The Designers: -------------------

Adolph Katz, a name well known to Coro collectors because of the many design and mechanism patents he filed, and certainly well known to all who did business with Coro, was, however, not a jewelry designer.

In several reference works, Adoph Katz has been listed as a Coro designer but Liz has it on good authority that he did not do any design work. It was assumed by the writers of these books that he was the designer because he signed his name on the patent applications. However, from 1924 on, he was the man in charge of selecting the designs Coro would manufacture, commission to be manufactured, and sell.

Adolph Katz choose the designs from a large pool of designers, many of whom went on to become known by their own names in their own or other companies. Other designs were picked from portfolio drawings sold by unknown artists.

Francois was one such designer who joined Coro with his floral brooch designs in 1938. A special introductory advertisement featured his first line for Coro. Francois later marketed his jewelry under his own name, Francois.

Other notable Coro designers included Gene Verecchio, probably most famous for his design of the Quivering Camellia Duette *. His story was featured in the Vintage Fashion Costume Jewelry Club Newsletter in 2001. Several other designers are mentioned in the design patent applications by Coro, notably, Oscar Placco, Robert Geissmann, Massa Raimond. It was, however, not a custom at Coro to mark individual jewelry with a designer's name except in rare instances.

Adolph Katz, as the design director for Coro, was probably the single largest influence in creating the look for which Coro became known and popular with the jewelry buying public.

Courtesy of : http://www.jewelcollect.org/about/a010502a.htm