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Oh Schlitz! - neon skepticism

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    Posted 7 years ago

    artfoot
    (367 items)

    It is healthy to question the reasons for anything. For the most outrageous of assertions, a blunt neon response should be lit like a TV studio APPLAUSE lamp. The Joseph Schlitz Brewing Company was likely well aware of this double-entendre application when "Say Bull" was chosen as the advertising slogan for their Malt Liquor product.

    This neon is dated 1979 on a Jos. Schlitz "ownership" tag on the frame.

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