early 1960s advertising giveaway

This little advertising freebie somehow survived unused for over half a century in the back of my father's desk. Note the small ballpoint pen that was included in this, along with the calendar and notepad. Other than one X on the calendar the whole thing is essentially untouched. I did a little poking around online and found a few interesting things. I knew that, in 1962, that my parents lived in Milwaukee, Wisconsin, so I figured that "William's Beauty Studio" was also in Milwaukee. A quick Google search of the address turned up remarkable pay dirt. Not only is this address indeed in Milwaukee, but there is STILL a beauty salon at that address (albeit with a different name) and it has the same phone number!