Posted 7 years ago
Meowman
(24 items)
My portable phonograph is missing its record carrier and has no markings anywhere on it that indicate who made or sold it, but unscrewing the bedplate revealed the "Silvertone" brand name, which told me it was sold by Sears. I suspect the "Silvertone" logo was on the record carrier. Anyway, a look through the Sears catalogs dates this one to 1938 or 1939.
"Silvertone" was Sears brand name for most anything musical, at least from the mid-twenties forward: records, phonoraphs, amps, guitars, all sorts of stuff. Interestingly, their piano rolls were "Supertone", while their pianos and organs were "Beckwith". In all cases, Sears contracted out with other companies to manufacture their store brand products.