Carter's Jams Blanket Motion Display 1963 Never Opened - Any info?

I got this at an auction many years ago. The display is in the original box that was sent to the store to display but was never removed from the box. Things are still wrapped up with only a few pieces visible (the wire bet frame and one color cardboard piece). It is postmarked August 6, 1963. It also contains a two page document that includes a contents list, instructions for assembly and event photos to assist with assembly.

The sheet says "designed and manufactured by...... ARROW DISPLAY ASSOCIATES, INC. PHILADELPHIA 40, PENNA."

It takes a battery and has a motor to move the display in some way.

I am not an advertising/display collector so don't know if this is a gem or a useless pile of cardboard. It seemed to cool to let go to the trash though.

Any information about this item or whether or not it is worth keeping/selling is appreciated. Thanks!