Swan Floating Soap Lever Brothers 1940s | ||
| Kitchen2178 of 8133 |  |  |
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Posted 7 years ago
fortapache
(3422 items)
Swan Floating Soap was a competitor to Procter & Gamble's Ivory Soap. At one point Ivory Soap changed its formula to be more like Swan Soap and Procter & Gamble had to pay Lever Brothers over $5 million and this was in the 1940s. Ironically Swan Soap disappears sometime after 1951 only to be seen in antique malls. Apparently it was money well spent by P&G as Ivory Soap is a household name.
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It's a lovely package.
A very nice piece, I really like it.
Going on a road trip everybody. Will be back in a few days.
Have fun Fortapache! Oh, and don't forget to take plenty of photos of any antiques you find!
(If you find any)
Thank you very much racar4four.
Thank you very much BlackWatch.
Thank you very much McCoyNelson. I picked up at least 10 new items to post. Plus I took photos of some of the unique features along Route 66.
And thank you very much Thomas.
Thank you
vetraio50
racer4four
TassieDevil
Jancal20
buckethead
kyratango
JImam
McCoyNelson
BlackWatch
aura
Caperkid
mikelv85
nutsabotas6
brunswick
Thank you Tanni.
Thank you
mikelv85
vintagelamp
Thank you SEAN68.