The American Art Works Bullet

I have this metal "bullet". Made by The American Art Works, from Coshocton,Ohio. Advertising the "Noe-Equl Textile Mills,Reddeing,Penna.
I cannot find any information regarding this particular Advertising Item. Anyone have any information,collect-ability,value etc. would be much appreciated. Update to this "bullet". I added a picture, I opened the silver bullet end and there it was, a knitting needle of some kind. I've been calling it a weavers needle(probably incorrectly). Anyway,I still can't find any further information,so I'm gonna say it was a "one-of-a-kind" promotion for this textile mill. Thanks for the comments.