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Lufthansa Post Card with Sound, Circa 1960

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    Posted 7 years ago

    Alan2310
    (915 items)

    Hello Everyone.
    Good Evening from Ontario.2018-04-19
    Here we have and advertising "Lufthansa" post card, never being use, quite a nice find today at my new thrift store discovery few week back, i keep finding very interesting item over there.
    What is really unusual on this Post card, it can be played on a turntable, so next step would be to played to see what it say on it.

    This post card is large, 8.25 inches long by 5.25 inches wide.

    Many thanks for looking.

    Lufthansa traces its history to 1926 when Deutsche Luft Hansa A.G. (styled as Deutsche Lufthansa from 1933 onwards) was formed in Berlin.DLH, as it was known, was Germany's flag carrier until 1945 when all services were suspended following the defeat of Nazi Germany. In an effort to create a new national airline, a company called Aktiengesellschaft für Luftverkehrsbedarf (Luftag), was founded in Cologne on 6 January 1953, with many of its staff having worked for the pre-war Lufthansa. West Germany had not yet been granted sovereignty over its airspace, so it was not known when the new airline could become operational. Nevertheless, in 1953 Luftag placed orders for four Convair CV-340s and four Lockheed L-1049 Super Constellations and set up a maintenance base at Hamburg Airport.
    On 6 August 1954, Luftag acquired the name and logo of the liquidated Deutsche Lufthansa for DM 30,000 (equivalent to € 68000 today), thus continuing the tradition of a German flag carrier of that name.
    On 1 April 1955 Lufthansa won approval to start scheduled domestic flights, linking Hamburg, Düsseldorf, Frankfurt, Cologne, and Munich. International flights started on 15 May 1955, to London, Paris, and Madrid, followed by Super Constellation flights to New York City from 1 June of that year, and across the South Atlantic from August 1956. In August 1958 fifteen Lufthansa 1049Gs and 1649s left Germany each week to Canada and the United States, three 1049Gs a week flew to South America, three flew to Tehran and one to Baghdad. In parallel, the airline also initiated a marketing campaign to sell itself and West Germany. The challenges involved encouraging travelers to consider visiting the country in the wake of World War II, as well as offering services to other nations via the Frankfurt airport hub. More specifically, Lufthansa’s efforts shaped and reflected the development of a modern form of consumerism and advertising through the sale of air travel. By 1963, the airline, initially limited in its public relations efforts, had become a major purveyor of West Germany’s image abroad.
    The special status of Berlin meant that Lufthansa was not allowed to fly to either part of Berlin until 1989. Originally thought to be only a temporary matter (and with intentions to move the airline's headquarters and main base there once the political situation changed),the Division of Germany turned out to be long, which gradually led to Frankfurt Airport becoming Lufthansa's primary hub.
    East Germany tried to establish its own airline in 1955 using the Lufthansa name, but this resulted in a legal dispute with West Germany, where Lufthansa was operating. East Germany instead established Interflug as its national airline in 1963, which coincided with the East German Lufthansa being shut down.
    1960s: Introduction of jetliners
    In 1958 Lufthansa ordered four Boeing 707s and started jet flights from Frankfurt to New York City in March 1960. Boeing 720Bs were later bought to back up the 707 fleet. In February 1961 Far East routes were extended beyond Bangkok, Thailand, to Hong Kong and Tokyo. Lagos, Nigeria and Johannesburg, South Africa were added in 1962.
    Lufthansa introduced the Boeing 727 in 1964 and that May began the Polar route from Frankfurt to Tokyo via Anchorage. In February 1965 the company ordered twenty-one Boeing 737s that went into service in 1968. Lufthansa was the first customer for the Boeing 737 and was one of four buyers of the 737-100s (the others were NASA, Malaysia-Singapore Airlines, and Avianca – while the NASA airframe was the first built, it was the last delivered and originally intended for delivery to Lufthansa). Lufthansa was the first foreign launch customer for a Boeing airliner.
    1970s–1980s: The wide-body era
    The wide-body era for Lufthansa started with a Boeing 747 flight on April 26, 1970. It was followed by the introduction of the DC-10-30 on November 12, 1973, and the first Airbus A300 in 1976. In 1979 Lufthansa and Swissair were launch customers for the Airbus A310 with an order for twenty-five aircraft.
    The company's fleet modernisation programme for the 1990s began on June 29, 1985 with an order for fifteen Airbus A320s and seven Airbus A300-600s. Ten Boeing 737-300s were ordered a few days later. All were delivered between 1987 and 1992. Lufthansa also bought Airbus A321, Airbus A340, and Boeing 747-400 aircraft.
    In 1987 Lufthansa, together with Air France, Iberia, and Scandinavian Airlines, founded Amadeus, an IT company (also known as a GDS) that would enable travel agencies to sell the founders and other airlines' products from a single system.

    Lufthansa adopted a new corporate identity in 1988. The fleet was given a new livery, while cabins, city offices, and airport lounges were redesigned.

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    Comments

    1. fortapache fortapache, 7 years ago
      Neat little item. Looks classy.
    2. jscott0363 jscott0363, 7 years ago
      Now, that's certainly something you won't see often! Very cool Alan!
    3. SEAN68 SEAN68, 7 years ago
      love how rich the colors are in this postcard!!

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