1930's Coca Cola Counter Top Display

Hope everyone's summer is going well. Lots of sad news to deal with around the world and close to home.
This past weekend was an estate sale that had plenty of vintage Coke items. Unfortunately I was not able to attend, but VERY fortunately a fellow collector offered to bid on a few items I was looking at. This auction had no buyers premium, but was attended by many collectors and dealers.
The one main item I wanted (and only one I won) is seen here. There was a red one that went for over $100 more than I paid for this. I feel I got the better one and at a good deal which was below the guide price and in cdn dollars of course.
This display I believe was used for either bottle returns, or for individual bottle sales where customers could by one or two bottles or more that did not need to be cold to consume right away. If someone can confirm in the comments, that would be great (DN?).
I was even happier to see that the embossed logo and red paint on the wood crate don't line up well. Factory error perhaps?
Lastly, I believe this crate was made for this use as 99% of the crates I've seen and all that I own have "Drink" parallel with the crate edges and not on an angle as seen here. Again, comments for clarification are welcome.
Thanks for checking it out!