Atlas bicycle steel ruler

Something of a departure from my tobacco related items but one I couldn't resist, even though it was absolutely grime-covered when I first saw it. The ruler itself is made from steel and it's promoting Atlas, which is still manufacturing bikes and is the largest bike manufacturer in India. The patina of it gives it an age as do the graphics, but I cannot pin anything down as to how old it is exactly. I like the ' The Finest Bicycle of today' wording with the mix of upper and lower case letters. Anyway, I like the look of the old 'sit-up-and-beg' bikes and it's just an interesting piece to have in my collection. I hope you like it as much as I do. :)