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1971 Psychedelic Shell Agricultural Calendar illustrated and designed by Lowell Herrero

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Advertising1917 of 10072Wonderfully fragrant Heart Box made of cloves.Anyone know what this is?
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    Posted 6 years ago

    HippieArch…
    (516 items)

    I do not imagine many of these survived, promoting an industry and not retail. However, dare I say, this is unquestionably as spectacular an example you will ever find of Hippie / Psychedelic era graphic design. This 1971 Psychedelic Shell Agricultural Calendar was printed by Doric Lithographic of San Francisco (well, duh) in 1970. The illustrations are by artist Lowell Herrero (1921- 2015). Undervalued and under appreciated in my mind, a fantastic & colorful artifact of the times.

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    Comments

    1. Watchsearcher Watchsearcher, 6 years ago
      January's elephant looks none too happy--probably incensed by the head dress.
      But I personally love it! Plus love his groovy stripes!

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