Posted 5 years ago
Simonc
(162 items)
A great little glass ashtray for one of the UK's most popular bitter beers. Interestingly, this 'Big John' is a north of Britain item as the ad campaign was divided into a real north/south split created to appeal to the broad demographic of those two regions. The 'northern' 'Big john' used a reworking of the classic US hit, whereas the 'southern' campaign used a dour, rather stereotypical Northerner/Yorkshireman called Arkwright.
I'm glad I found this as it brought back a lot of memories of this beer and the great campaign it used.
'Every mornin' at the mine, you could see him arrive, he stood six foot six and weighed two forty five..."
@kermamikos: yes, you're right. That North/South divide has existed and still exists to this day. Being a Halifax boy and a proud Yorkshireman, I'm definitely a northern lad at heart.