Piedmont Cigarette sign

We were out walking in the creek behind our home and saw something poking out from behind a rock on the creek wall. My son and I dug it out and found this sign. It's in pretty good shape considering where it came from. Looks to be enamel over metal. Never even knew this brand existed until we stumbled across this. Fun to explore..you never know what you may find. We also found a quarter from 1853 in the same creek!