Kennedy Space center ASTRONAUT

Johnny Apollo is an American toy line from Marx Toy Company featuring two action figure astronauts, first released in 1968 in response to the then current interest in outer space and the US/Soviet Space Race. The astronauts were Johnny and Jane Apollo, stood approximately 8" (20.32 cm) in height and came with a variety of space gear, including helmet, backpack and hand tools.

There are two box variations that were produced: one for Cape Canaveral marked "Astronaut" instead of with the Johnny Apollo label and one for The Lyndon B. Johnson Space Center, marked also as "Astronaut" instead of "Johnny Apollo". These were purchased in the Space Center gift stores.

The figure in the photo is the 1969 Astronaut version.
The accessories are sealed as the figure was never played with.