1957 Schlitz "Schlitzerland U.S.A." Beer Tray.

From Uncle Gilbert's garage, here's a family heirloom beer tray!
Schlitz created its own little connected community: Schlitzerland, U.S.A.!
This is a really fun U.P.A.-style cartoon illustration featuring all sorts of people engaging in various summer vacation activities while enjoying an ice-cold Schlitz! There's folks floating in the pool, bicycling, hot-air balloon enthusiasts (with an ample supply of Schlitz hanging in orange-&-yellow coolers below the basket), two cops trying to decide whether to arrest the masked burglar or head to the local pub that is taking a new delivery of fresh kegs, a scuba diver trying to figure out how to drink underwater and even a guy 'milking' what could very well be the original Schlitz Malt Liquor Bull!
Those yellow coolers with the orange lids seem to be EVERYWHERE!
Wanna have some fun?
Try counting how many times the Schlitz logo appears on this tray!