Unknown Vintage Fishing Rod Please Help I.D.

I was hoping that someone could help me I.D. this rod. The rod itself is about 3.5- 4 ft tall. The handle has the name Western's Eveready on it. The rod has 3 eye's that all sit at the top of the rod. I was hoping that someone might have an idea of how old it is and what kinda fishing its used for. Any info would help thanks