Optical Goods Folk Art Trade Sign Eyeglasses Store RPPC

I suppose most know the folk art trade signs of figural form from days gone by were intended to identify the store for those who could not read. The technique was obviously particularly important in the case of eyeglass makers, as their clients couldn't read OR see! Consequently, the giant pair of glasses is one of the most common and recognizable early trade signs.

The sign here, mounted on Elmer the Optician's place in Muskegon Michigan dates to 1920. Elmer was Elmer P. Heimer, who had the top floor. It appears a shoe sale was going on below.

Elmer the Optician Perfect Fitting Glasses Optical Goods Trade Sign Real Photo PC circa 1920 Collection Jim Linderman Dull Tool Dim Bulb

See also IN SITU: AMERICAN FOLK ART IN PLACE book or ebook by Jim Linderman