Blue Valley Butter ad

Got this old Blue Valley Butter cardboard ad in the other day and finally put it in a frame. It is 1934 cardboard and is NOS. Great condition and colors for it's age. Found the following info about Blue Valley Creamery on wikipedia

HistoryBefore 1900, limitations in transportation and storage limited the geographic scope of creameries. To that time, creameries were primarily local, gathering cream from nearby dairy farms and distributed the produce locally. Also, cream separation was inefficient, primarily relying on gravity or centrifugal force. Advances in the railroad network and cold storage and practical implementation of a hand cream separator permitted creameries to serve larger areas and achieve economies of scale. These large de-localized creameries were referred to as "centralizers" - especially by those who suspected them of anti-competitive practice.[2][3]

Blue Valley Creamery Company was founded by Huston Wyeth[4] (1863–1925) and James A. Walker around 1900. Huston Wyeth's father, William Maxwell Wyeth, had built a hardware, saddlery and real estate empire in St. Joseph, Missouri.[5] Wyeth took over the business and branched into other endeavors, including formation of the Artesian Ice & Cold Storage Company in 1892. James Walker had been involved in the dairy business since 1888.[6] Their respective experiences with cold storage and transportation on Wyeth's part and dairy on Walker's part likely contributed to the formation and success of the venture.

The Blue Valley Creamery Company was incorporated in Missouri on May 1, 1900. Business was to be conducted in St. Joseph. Initial stock holders are listed as G. M. Johnson, James A. Walker and H.S. Hamilton. The listed business purposes are "to manufacture, buy and sell, both at wholesale and retail all kinds of creamery and dairy products, especially milk, butter, cheese and ice creams, and any and all such other articles and products as are usually bought, manufactured and sold by parties or companies engaged in a general dairy and creamery business and to purchase, hold, manage, mortgage and convey, or otherwise acquire, control and dispose of, all such real and personal estate materials, machinery, applicances and fixtures, as may be necessary to effectually conduct and perform the business and purposes for which this company is incorporated." Capital stock was increased in 1901, 1905, and 1915 based on meetings held in St. Joseph with James A. Walker as secretary and, for the first two meetings, Huston Wyeth as chair and, for the last, L.C. Hamilton as chair. The 1915 statement lists shareholders, residence and share count as: Huston Wyeth, St. Joseph, Mo., 1672; L C Hamilton, St. Joseph, Mo., 1628; C J Walker, Chicago, Ills., 1100; and J A Walker, Chicago, Ills., 1100. On 13 May 1918, Blue Valley Creamery Company, a corporation organized under the laws of the State of Missouri "transferred all of its property and assets to the Blue Valley Creamery Company, a corporation organized under the laws of the State of Delaware" and dissolved.[7]

Blue Valley was one of the larger centralizers from its inception, alleged by one source to be the largest in 1904.[8] In 1917, Blue Valley hired noted dairy educator Otto Frederick Hunziker to establish a laboratory and manage manufacturing operations. According to the FTC, in 1918, Blue Valley Creamery Company was the fourth largest U.S. butter marketing company, producing 26,484,000 pounds, 3.2% of the total market. (Swift, Beatrice and Armour were larger.)[9] Total sales for the year 1920 were $22,963,038.66.[6]

Blue Valley Creamery was acquired by Beatrice Creamery Company in 1939.[10][11] This consolidation of the two Chicago-based centralizers raised regulatory eyebrows, but was not expressly challenged.[12]