Help With this Item!

All I know about this is that it was brought from Italy by my father. Thats really all the info I have, I translated the top paragraph on it and it reads as followed, "In 1977, on the 50th anniversary of Coca-Cola in Italy, was "coined" the first commemorative tray and began a process of retrieving old people advertising "Coca-Cola" replicated so the attention of the public."