Store display box -1990 Topps football cards.

I bought this at my local cards store about 15 years ago, with 36 packs inside. The top would flip up to advertise what the cards were and how much. These were generally near or on the counter in gas stations exc. On the bottom are player of the week cards. I left the box intact because of these cards. How many different cards were there? Is the box worth anything? Any help is welcome and appreciated! Thanks for lookin!