Estee Lauder Porcelain Powder Box

Beautiful Chrome Glazed ESTEE LAUDER Stacked powder jar

When Estée grew older she agreed to help her uncle, Dr John Schotz (a chemist), with his business. His company, New Way Laboratories, sold beauty products such as creams, lotions, rouge, and fragrances. She became more interested in his business than her father's. She was fascinated watching her uncle create his products. He also taught her how to wash her face and do facial massages. After graduating from Newtown High School, she focused on her uncle's business. She named one of his blends Super Rich All-Purpose Cream and began selling his products to her friends. She sold creams like Six-In-One Cold Cream and Dr Schotz's Viennese Cream to beauty shops, beach clubs and resorts. One day, as she was getting her hair done at the House of Ash Blondes, Florence Morris, the salon owner, asked Lauder about her perfect skin. Soon, she returned to the beauty parlor to hand out out four of her uncle's creams and demonstrate their use. Morris was so impressed she asked Lauder to sell her products at her new salon.

The Estée Lauder company was created in 1935.

In 1948, Lauder persuaded some New York City department store bosses to give her counter space at Saks Fifth Avenue. Once there, she developed a personal sales approach that proved as potent as the promise of her skin regimens and perfumes. Even after 40 years in business, Estée Lauder would attend every launch of a new cosmetics counter or shop. She would give her famous friends and acquaintances small samples of her products for their handbags; she wanted her brand in the hands of people who were known for having "the best." Princess Grace of Monaco once said, "...I don't know her very well, but she keeps sending all these things."
In 1953, Lauder introduced her first fragrance, Youth Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles, and by 1984, the figure had jumped to 150 million. Lauder was a subject of a 1985 TV documentary, Estee Lauder: The Sweet Smell of Success. Explaining her success, she said, "I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."