Posted 11 years ago
kenny12
(1 item)
Not familiar.lipstick tube pick up.best action I've
ever played.i have never even seen or heard of the brand til yesterday.i believe its a 58 cokebottle.can anyone help identify or tell me more abt it?
just came across a Danelectro from The 50s | ||
| Danelectro3 of 3 |  |  |
Hope This Helps : History [edit]
Danelectro was founded by Nathan Daniel in 1947. Throughout the late 1940s, the company
produced amplifiers for Sears, Roebuck and Company and Montgomery Ward. In 1954, Danelectro started producing
the Danelectro lines of solidbody electric guitars and amplifiers. The company was also contracted to make guitars
and amplifiers that were branded not with the Danelectro name, but with the names of various store brands, such
as Silvertone and Airline. Later hollow-bodied guitars (constructed out of Masonite and plywood to save costs and
increase production speed), distinguished by Silvertone's maroon vinyl covering, Danelectro's light tweed covering,
the concentric stacked tone/volume knobs used on the two-pickup models of both series, and the "lipstick-tube"
pickups—invented by placing the entire mechanism into spare lipstick tubes—aimed to produce no-frills guitars of
reasonably good tone at low cost. In 1956, Danelectro introduced the six-string Baritone guitar, which would be
adopted by other companies such as Fender with the Fender VI. The baritone guitar never proved especially popular
but found an enduring niche in Nashville as the instrument of choice for "Tic-tac" bass lines. In 1966, Danelectro was
sold to MCA. A year later, the Coral line, known for its hollow-bodies and electric sitars, was introduced. In 1969, the
Danelectro plant was closed, due to MCA's attempt to market Danelectros to small guitar shops rather than large
department stores.
In the late 1990s, the Evets Corporation started selling primarily copies of old Silvertone and Danelectro guitars, as
well as newly designed effects pedals and small amplifiers. After initially selling well, guitar sales slowed to the point
where Danelectro stopped selling guitars after 2001, opting to concentrate on effects pedals. In 2006, the new owners
of Evets decided on a new marketing model for the guitars,