Posted 11 years ago
Gbman
(1 item)
Schlitz wall hanging. Approx. age is 50-60 years old, maybe older. The plate is made from a metallic material. It is roughly 14 inches across.
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This type of sign is called a "charger" The derivation of the term "charger" actually pre-dates the invention of the lithography onto metal technology, and was coined in the 1840's to describe a new type of large, mass produced metal serving tray. The original chargers were used in kitchens and dining rooms as meat platters that, because they were bowed in the middle, could also hold gravy without spilling, which helped to keep the main dish hot until it was consumed. When American Art and its competitors starting producing lithographed art on this shape of tray in the 1890's, the new form of advertising was quickly nicknamed a charger by tavern patrons, after the earlier kitchen platters, and the moniker stuck.Falstaff made a series of different scenes using this type of metal tray. They also made "stock" chargers where a brewery could insert THEIR name or labels onto blank bottles or the background,which was much cheaper than the art/layout costs of creating a completely new image.