Vintage Advertising Posters
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An Un-Conventional Thirst: Collecting 7Up's Most Beautiful, Hallucinatory Billboards
By Lisa Hix — If it weren’t for hippies, 7Up, the clear lemon-lime soda pop many use to calm the stomach flu, might not exist today. In the late 1960s, just when the company was about to go out of business, brilliant advertising executives at J. Walter Thompson Company in Chicago pitched a complete rebranding of the soft drink. Declaring 7Up “The UnCola,” paper billboards posted above highways mere months before Woodstock in 1969 exploded with colorful and trippy cartoons of pretty girls, rainbows,...
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David Lance Goines Discusses Perfect Poster Design
By Maribeth Keane — I don’t collect posters. I don’t collect anything. I started making posters one at a time by hand in high school just for specific events, basically got going when I was a freshman. I still make them today, but they’re printed on a printing press now. I’ve made 221 posters, not including the ones I did in high school. Fundamentally, I believe that in order to be effective as opposed to artsy and not really effective at all, a poster has to be extremely simple. The Shepard Fairey posters...