Westclox Alarm Clock, Made in Canada, Mid 20 Century

Good Evening CW Members--- 11:30 PM)2016-7-30
I visit a fews Yard Sale today and I found this nice Alarm Clock, made by Western Clock Co, Limited, Peterborough, Canada, in perfect working order, i just finish to clean it, hope you love it.

This clock stand, 5 inch tall, 6.50 inch long, 2.25 inch thick.

Thanks everyone for Viewing.
Alan
------------------------Westclox Moonbeam Style 1 Plain-------------------------

Moonbeam flashing light alarm clock with non-luminous dial. The alarm buzzes if the light isn't shut off in 10 minutes. Cellulose Acetate Butyrate (plastic) case.

Model Names
Model Name: Moonbeam Name on Case: Moonbeam

Model Numbers
Westclox Sales (Catalog) Number: 904 (904) Westclox Factory Number: S5-J (S5J)

Date Summaries
Introduced: August 1948 Discontinued: 1957

Initial Retail: $9.95 (USD)

Motive Power: A/C (electric mains powered)

Model Type: Clock

Company: Westclox

Usage Locations: Shelf

Functions: Time, Alarm

Specifications
Case Color: Off-white Case Material: Cellulose Acetate Butyrate Case Trim Color: Brass Dial Color: First white and beige, then gray and maroon Dial Material: Paper Height: 5 1/2 inches Width: 6 1/2 inches

---------------------------------------History-----------------------------------------

Here is a quote from Westclox former chief stylist Ellworth Danz:

"Westclox engineering referred to the plastic for the 1949 Moonbeam case as "Butyrate", however, the whole name was really "Cellulose Acetate Butyrate." That plastic used Buteric Acid as one of the ingredients, hence, the name (also the odor). Buteric Acid is present in rancid butter. I don't recall Butyrate being used on any other case at Westclox."

Here's more information from Ellworth Danz:

"The 1949 Moonbeam (which we called blinking light clock) was being developed by Westclox Engineering when I came back from the Army Air Force Service in 1946. It was an outside design and I believe made under license. My only contribution was the dial design.

The power interruption warning was dropped from most electric clocks in 1954 including Moonbeam with its new dial, probably for the following reasons:

Eliminating it was a cost saving. It was probably not worth the expense of putting on clocks since it gave no indication of the length of outage.

Most urban centers had dependable power by that time with only momentary interruptions."

A reproduction style 1 Moonbeam has been made in China since ca. 2001. L. L. Bean and other catalogs list it. It comes in pink, blue and green as well as the original pale yellow. The reproductions may be identified as follows:

They say Big Ben on the dial

Made in China

Have a battery compartment (as well as a power cord)

The audible alarm is a bell (after the light has flashed for several minutes)

Lighted dial.

Courtesy of : https://clockhistory.com/0/westclox/series/series-45-1/style-109-1.html