Surfing Coca-Cola Santa

Santa, Coca-Cola and the beach. Could there be a more perfect combination? I was unable to find this guy for sale at any time anywhere before. He was certainly cheap enough and will make a great Christmas decoration however I’m curious if anyone knows anything about him. Was he a store display or was he sold to the masses? Check out the Coca-Cola Bottling Company sticker on the inside of the surfboard.