Vintage Thumbs up wooden cooler | ||
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Posted 3 years ago
Palmyboy66
(1 item)
Hi
Anyone seen this before lots of early images of thumbs up soft drinks and bottles but can't seem to locate others similar. Can you tell me anything about Thumbs up soft drink history and origin thanks
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Thumbs up is a soft drink that was invented in 1977 in India to take
the place of Coca-Cola
I’d like to see a better shot of the opener
in 1977 Coca-Cola was forced to leave because it would not agree to the 40% ownership rule. Pepsi left India in 1962 because of slow sales.
"Coca-Cola withdrew from India, due to regulations requiring it to disclose its formula and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners."
When Coca-Cola left, Thums Up became the softdrink..of course later, Coca-Cola bought the brand. Coca-Cola returned to India after 28 years.
https://www.latimes.com/archives/la-xpm-1990-05-24-fi-451-story.html
Thumbs Up
https://en.wikipedia.org/wiki/Thums_Up
https://www.seriouseats.com/thums-up-india-cola-vs-coke-classic-taste
Sorry I did the same thing. ..it's Thums Up not Thumbs.
Like V33 said...is that just painted on the bottle opener or actually stamped? Your pictures aren't good. And is the logo on the front have a red background? And what's stamped inside the lid?
Found a few examples of real thums up openers
COMPA COLA ..ha ha
https://www.facebook.com/throughtheporthole/photos/who-remembers-campa-cola-because-i-sure-dont-i-love-a-good-off-brand-cooler-and-/1909193799214508/
This one is on an embossed thums up cooler
https://metalicechest.com/thums-up-cooler-box-vendor-ice-chest-metal-body-embossed-writing-bottle-opener/