Nesbitt's Orange Flange Sign 1942

This is a two-sided metal flange sign advertising Nesbitt's Orange drink. You can see how it was used from the photo of the sign on the building.
As opposed to a flat sign on the front of store, it was intended to "stand out" from the building so those going by could easily see it in front of them.
The fourth photo shows a page from the Nesbitt Franchise Bottler Advertising catalog of 1942.
These signs are quite rare.

Nesbitt's Orange began as a fountain drink in 1927. It was not bottled as a carbonated beverage sods until 1938.