Posted 5 days ago
jmillersmugs
(142 items)
Part of the Corner Store Collection.
Morton Salt's logo features the "Morton Salt Girl", a young girl walking in the rain with an opened umbrella and scattering salt behind her from a cylindrical container of table salt; this logo is considered to be one of the ten best-known advertising symbols in the United States. The company's logo and its motto, "When it rains, it pours", both originating in a 1914 advertising campaign, were developed to illustrate the point that Morton Salt was free flowing even in rainy weather. The company began adding magnesium carbonate as an absorbing agent to its table salt in 1911 to ensure that it poured freely.
The Morton Salt Girl, also known as the Umbrella Girl, has gone through seven different iterations, including updates in 1921, 1933, 1941, 1956, and 1968, and a 'refresh' on the 100th anniversary of its creation. The company sells associated memorabilia[24] and makes some of its vintage advertisements freely available. In 2005, the Morton Salt Girl was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts several advertising mascots having dinner together. The logo has its centennial in 2014, which was celebrated with 100 parties in 100 cities, Morton Salt Girl Centennial Scholarships to benefit certain fine arts and culinary arts students at the School of the Art Institute of Chicago and the Kendall College School of Culinary Arts, Morton Salt Girl day at Wrigley Field, Facebook and Instagram lookalike contests, and other activities.[22][27] Also in 2014, the Morton Salt Girl was voted into the Advertising Week Walk of Fame on Madison Avenue in New York City; it is the first icon featuring a woman to be inducted.
https://en.wikipedia.org/wiki/Morton_Salt
