William Moorcraft (1872-1945) was a Staffordshire ceramist who got his start in 1897 as a designer at James Macintyre & Co. in Burslem. A champion of Art Nouveau, Moorcraft's hand-painted slipcast vases and other pieces for Macintyre featured bright florals on their surfaces, which made them popular with buyers from Liberty & Co. of London and Tiffany & Co. of New York. Perhaps because the Moorcroft name was getting too well known, Macintyre...Continue Reading