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Artistic Vintage Camera Catalogue Covers (marketing to women)

In Books > Catalogs > Show & Tell.
Catalogs61 of 140Anthony Hordern's General Mail Order Catalogue 1924Anthony Hordern Mail Order Catalogue
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    Posted 11 years ago

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    rniederman
    (346 items)

    I was organizing my library of early camera catalogues and was struck by the beauty of some of the covers. Presented here are examples with dates of (left to right) 1903, 1908, and 1909.

    These beautifully rendered covers depicting women (as an effort to expand the camera market) started appearing on the Rochester Optical Company's Premo Camera catalogues in 1903 and continued into the early 1920s. IMO, each cover stands on its own in terms of artistic merit.

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    Comments

    1. vetraio50 vetraio50, 11 years ago
      Premo in Italian means 'I press' (a button) or 'I pull' (a trigger). Link it to 'primo' -number one and you have a very clever advertising pun! How everything old is new again! Beautiful collage, RNIEDERMAN!
    2. SEAN68 SEAN68, 11 years ago
      very nice!!
    3. rniederman rniederman, 11 years ago
      Thanks, aghcollect!
    4. rniederman rniederman, 11 years ago
      Thanks, DrFluffy!
    5. rniederman rniederman, 11 years ago
      Thanks, pops52!
    6. rniederman rniederman, 11 years ago
      Thanks, vetraio50 and great observation about the definition of Premo!
    7. Windwalker, 11 years ago
      good eye .............
    8. rniederman rniederman, 11 years ago
      Thanks, Eric!
    9. rniederman rniederman, 11 years ago
      Thanks, geo26e!
    10. rniederman rniederman, 11 years ago
      Thanks, David!
    11. rniederman rniederman, 11 years ago
      Thanks, Sean!
    12. SEAN68 SEAN68, 11 years ago
      Your very welcome Rob!!
    13. rniederman rniederman, 11 years ago
      Thanks, Bootson!
    14. rniederman rniederman, 11 years ago
      Thanks, freiheit!
    15. rniederman rniederman, 11 years ago
      Thanks, Ben!
    16. rniederman rniederman, 11 years ago
      Thanks, Windwalker!
    17. rniederman rniederman, 11 years ago
      Thanks, f64imager!
    18. rniederman rniederman, 11 years ago
      Thanks, Lisa!
    19. rniederman rniederman, 11 years ago
      Thanks, Leah!
    20. rniederman rniederman, 11 years ago
      Thanks, bratjdd!
    21. cogito cogito, 11 years ago
      I really love the one to the far left. Classic Art Nouveau advertisement style and composition.
    22. rniederman rniederman, 11 years ago
      Thanks, cogito! The left image is quite well known and one of my favorites as well.

      Thanks, petey, Manikin, Moonstone, and Michael!

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