Bon Ami - Scouring Soap - 1984

Bon Ami (French for "Good Friend") is an American scouring powder brand sold by the Bon Ami Company of Kansas City, Missouri. Since its inception in the late 19th century, the brand's advertising campaigns have gained particular notice.

In 1980, the company again revived its brand with a magazine campaign featuring the headline "never underestimate the cleaning power of a 94-year-old chick with a French name". During the first 6 months of the campaign, Bon Ami sales rose 12%. Nevertheless, its business was still flagged by 1983, when it remained in third place behind products from Procter & Gamble and Colgate-Palmolive.

21st century - In 2011, Bon Ami celebrated its 125th anniversary by rereleasing the original cleaning cake for purchase. Limited supplies were offered both with and without a commemorative tin, celebrating the original formula's popularity.

https://en.wikipedia.org/wiki/Bon_Ami