The International Watch Company, or IWC, is a venerable Swiss firm, but what many people don’t know is that an American named Florentine Ariosto Jones founded IWC in 1868. Jones’s idea was to meld American industrial know-how with the traditions of Swiss craftsmanship to produce watches for the U.S. market. Unfortunately, when those watches arrived in the United States, customers balked at the ‘made in Switzerland’ label, and protectionist...Continue Reading