Posted 11 years ago
vetraio50
(756 items)
The Kodak Austral card is unused and is perhaps a memory of a trip by Maude Lankester to the far north of New South Wales. No address, no date, just the name on the verandah of the store: “Geo. Mallam & Co.”.
At first I had no idea of the town. But the name of the store was enough to lead me to Mullumbimby - The Biggest Little Town in Australia. It lies 628 km (390 mi) NNE of my home in Sydney. That's a hell of a long war from Emu Park - Maude Lankester's home (1,317.7 km or 818.78 miles)!
The store was built in 1910. The building pictured no longer exists but was situated at the corner of Burringbar St. & Studal Lane, Mullumbimby NSW 2482. At that address these days there are the remnants of an Art Deco style building that replaced this store in 1939. But the name “Mallam’s“ persists in Mullum!
The card looks like it dates to the years of World War I.
"God Speed and Safe Return", “Welcome!” "God Speed and Safe Return"
At the moment I still do not know the event for these festivities. But on the veranda you can see some servicemen in uniform and someone on the left that I believe is the shopkeeper George Septimus Mallam (1874 – 1937).
“In 1910 Mr. Mallam foresaw the business possibilities of the district and built the present brick building of George Mallam and Co. Ltd., which was destined to play a great part in the establishment of the Mullumbimby of today.” Northern Star (Friday 26 February 1937)
This store became part of the life of the town. On the net I was able to find references to the store in both poetry and prose!
HOME DELIVERY - John "Jack" Bird.
(circa 1940)
"Pop delivered for God and Mallam's Store.
He stood up, stood up for Jesus
in the tray of their grocery cart –
Salvation soldier,
upright as the Cross,
balanced by a fingertip of rein,
tapes of his flannel long-johns tied around his braces.
He sang God's praise to horse and town,
both loved him for his Joy
and honest delivery of songs and their groceries.
Mallam's kept their horses in a Stuart Street barn
(the place became Mitre 10)
It reeked of leather, grain, and horse piss,
home to a lumpy old carpet snake."
BOY WITH DOG - John "Jack" Bird.
(circa 1940)
“The word whips through Mullum, empties Mallam's store.
In Burringbar Street the Middle Pub yardman rests his broom
Rising from her midday nap, the gate lady gapes and asks what's up.
The sawmiller stills his docking saw, word is passed round,
"Come'n see there's this boy, about thirteen, dragging his dog through town."
http://www.users.mullum.com.au/jbird/GivingVoice/jb-V.html
Since the 1970s and 1980s Mullumbimby aka 'Mulla' and the surrounding area have became a centre of alternative or counter culture:
“Walking into Mallam’s Grocery, Mullumbimby, you can buy Byron Bay Chai tea, packets of gluten free hippie biscuits, thick mosquito coils, incense, tea tree oil, tins of tiger balm and rennet-less organic cheese. The soya chips and tofu burgers come with mango milkshakes, do you want sprouts with that, or grated beetroot?”
The family business became a ‘cause célèbre' recently when family members sold out to Woolworths. The town revolted!
The people of Mulla loved their “General Store”.
Love this photo! The stars are such a clever decoration/signage.
Package in the mail today! Finally!
Many thanks Amber. I'm still holding off on my one for you. It will be soon promise!
stunning postcard!!!! and I love the the stars and the boy&dog!!!! very nice:) great info for the posting:)
Many thanks Amber, MustangT and to you too SEAN!
Many thanks Mani!
Your very welcome KevinG!!!!!
Such a pity the building doesn't exist (but the Ard Deco one replacing it isn't such a bad buiding either... I confess I am addicted to GoogleMaps' Streetview :) )
Thanks austro. Love Google maps too! That deco building is not bad for a country town in Oz!
Many thanks mikelV, Eye4 and to you too AlfredoV!
Many thanks TedStraub!
Love the image!
scott
Love the poems! But Reno is the Biggest Little City in the World!! haha Great story from Mullimbimby!!
Many thanks Geno, mattyG, the Moirs, Phil, Scott, rniederman, walksoftly, toolate2, ho2cultcha and to you too Don. Thanks so much to you all!
Many thanks TTomT!
Just love the old buildings and that signage is a work of art..how clever!..great photo/card!...:-)
Many thanks inky!
Many thanks blunderBuss!
Many thanks gargoylecollector!
Many thanks petey!
I just love the research you you do on everything . You bring... like this an unknown place on a PC to life again .
perhaps Brunswick Valley Historical Society might be interested in a copy of this or may provide info on who the Diggers were??
Thanks once again .
Just came across this
https://open.abc.net.au/contributions/people/65zz6sp
http://freepages.history.rootsweb.ancestry.com/~aliens/chapter_2.htm#The%20Mullumbimby%20Caf%C3%A9
Thanks Marty i just emailed the Heads Museum with this post on their facebook page. Thanks for input too!
Hi marty i had not seen the abc site. Those photos are really great!
The second history page on the milk bars I had seen. It is totally pertinent to Mallams. In the first photo on that page you can see the Mallam building on the corner. This shot helped me confirm the identity of the site during my research.
Mullumbimby is a great Greek enclave and they took over some shops there a few doors along .... That weird "White Australia Cafe" became the Feros Cafe. I never knew that the Town had such a long history of Greekness 'Ellatha'. It is a great read.
Many thanks musikchoo and Tonino too!
Many thanks AEON!
Many thanks the Roper!
Many thanks VintageFran!
Many thanks MANIKIN & HO2CULTCHA!
Many thanks VANESSA 'n FORTAPACHE too!
Many thanks again AGHCOLLECT!!!!
Many thanks AMPHORAPOTTERY !!!!!!
Thanks for that interesting story!!!
Many thanks belatedly RADEGRUNDER & to you too THOMAS !!!!!!!
Many thanks DLPETERSEN !!!
Many thanks LISA, GARGOYLECOLLECTOR AND RNIEDERMAN !!!!!!!
Many thanks THOMAS & WINDWALKER !!!”!!!
Many thanks NEWFLD !.!!!!.!
Many thanks VYNIL !.!!!.!
Many thanks SCOTTVEZ !.!!!.!
Many thanks HOOT & THOMAS !!!.!!.!!!